Green Against Money

Ecopornography is an advertisement taking advantage of the customers’ interest for environment. It is part of Greenwashing. Generally, the word refers to the activity in which a company or industry encourages making the Earth clean with their products or services. Solar car is one of the examples. This activity makes people realize the problems our planet and we are facing. For example, “‘Green-tag movement’ plans to build wind plants” (Green, 2006.). However, there is an argument about whether Greenwashing really works for environment. Some say the ‘green movement’ is good for environment (Green, 2006). On the other hand, others say it is just ‘Greenwash’, so there is no benefit for the environment (Dunleavey, 2007). Actually, there is no evidence whether the activities work well, except within companies.

Among the activities, we need to think about why going Green’s cost is so high, we should learn how effective Green movements are, and we should remove the profit from “Environmentally friendly” products.
First of all, we have to consider why “organic” and “sustainable” products are expensive. It means that most of us do not know where our money is going. The fact is that we buy these products, but we do not know what our money, which is what we paid for the product, what is used for. All we can do is just guess that it will be used for improving or investing in the farmer’s methods. Although we know it will cost too much to plant the “organic” and ”sustainable” products, we have no idea whether its will cost match with our payment. Hence we need to think more about where our money is going.

Next, we have to take part in the movement not only from a business view but also as an individual if the Green movement is to have the efficiency for the environment. This is why there is no evidence whether the activities work well except companies. We tend to believe what our authorities say. However, it is because of them that the movements become clichéd icons (Swift,
n. d.). This must mean that we are controlled; that is why we spend money for the companies using green activity for their profit. So, we doubt what government, scientists or even mass media state.

Finally, companies, including us, should focus on reality going green. Why doe companies put their profit before a clean feature? This is because they realize that the green activity can be the support of their business. Once this movement became popular, companies used it as the means for gaining more money. The fact is that there are great deals of “Geenwashing” (Swift, n. d.). Many industries have made profit with the environmental movement. Therefore, companies should not use this ‘Green’ for the means getting their money.

However, we should think of not only nonrenewable resources but also renewable resources. This is because the overconsumption will cause the lack of resources. For example, the soil, which is a generally renewable resource, will turn into a nonrenewable resource if you use too much before the soil is produced again. It is not bad to think about our health, but we have to care about Earth’s health. Therefore, we have to think of our resources and care about them not to use them too much, and this consideration must lead us to a green movement.

When we, a lot of people, think of something, it can be a trend. Then companies or industries try to take advantage of it for their profits. Although some organizations really work hard for the Earth, It is obvious that there are businesses there. Therefore, we have to think of where our money goes, doubt what authorities say, and practice it without profits. If we hope healthy Earth, we really have to consider what we can do without money.

Reference

Dunleavey, P. M. (2007, May 5). Being green doesn’t mean spending more. The New York Times. Retrieved March 31, 2008, from Lexis Nexis datebase

Green, H. (2006, April 6). It’s a Little Easier Being Green; Consumers and companies are giving alternative energy a boost with “green tags”. BusinessWeek. 3989, 80. Retrieved March 24, 2008, from Lexis Nexis datebase.

Karliner, J. (2001, March 22). A Brief History of Greenwash. Corpwatch. Retrieved April 14, 2008, from http://www.corpwatch.org/article.php?id=243

Street-Porter, J. (2007, September 13). Spare me these supermarket saints. Retrieved April 14, 2008, from Lexis Nexis database.